Roxanne
STEP•WIZE, Dirty Bones and Hero Brands came together to create a unique and unforgettable experience for hip hop enthusiasts. Roxanne Bar, known as the world’s first hip hop speakeasy, offers slick drinks, classic burgers and spot-on service, providing the perfect backdrop for an immersive musical journey.
Roxanne Presents: A Series of Enchanting Events
Through our collaboration, we curated a series of captivating events under the banner of “Roxanne Presents.” These events gained tremendous traction, often exceeding the set KPI’s and industry average. Our Experiential Marketing Strategy seamlessly blended the booking of external events with the curation of in-house activations, ensuring continuity in our marketing approach.
Top-End DJ Lineup for In-House Activations
We curated a top-end DJ list for in-house activations, featuring esteemed artists such as Grandmaster Flash, Pretty Hood (Rinse FM The Rap Show), Suukz (NSG), Rebel Kleff (Loyle Carner) and Louis Culture. These exceptional lineups not only attracted a large footfall but also the right crowd that aligned perfectly with the brand values of Roxanne Bar.
Visibility and Traction
Our shared passion for music and creativity has cemented a partnership with endless potential. As we move forward, we will continue to explore new possibilities and enhance the Roxanne Bar experience for its patrons. Our commitment to delivering unique and enchanting moments remains unwavering, and we look forward to building on this partnership to create even more magical experiences in the future.