Redefining Support

We proudly hosted the first day-to-night @grinduntiludie event in Europe, bringing the LA-born movement to Shoreditch, London. The event began with an open marketplace, offering brand workshops and creative services, complemented by inspiring guest speakers who embody the true spirit of ‘grinders’ in our society. Each ticket included the coveted ‘GUUD’ trucker hat, granting exclusive access to the evening’s festivities.